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3 Helpful Ways to Curb Ticket Scalpers

Published: July 6, 2017

From a seat in the Hall to the intimate setting at the Capitol Theatre to a spot on the lawn at Coachman Park, the concert going experience is one we all love. Unfortunately, unauthorized third-party sellers (ticket “scalpers”) have developed many clever ways to sell concert tickets at inflated prices.

Did you know that under Florida Statute 817.36, it is illegal for a ticket originally issued by a nonprofit organization to be resold for more than $1 above the original admission price as listed on the ticket?

REH Ticket

Too many patrons arrive at a show, only to find out that the tickets they purchased were not valid.  We’ve got a few helpful ways minimize the risk of being disappointed or realizing you were overcharged.

1. Purchase tickets officially from Ruth Eckerd Hall

To be sure that your tickets are valid, purchase them at the Ruth Eckerd Hall ticket office, by phone at 727.791.7400 or through our secure website at This will ensure you’re getting official seats for events at the Hall, the Capitol Theatre, the Murray Theatre, or one of our great On The Road events.  Sign up for our eClub service to receive text and email alerts with the latest concert information, details on upcoming promotions and more!

Ticket Office

Don’t forget! Members buy first. Join today! As a member of Ruth Eckerd Hall you’ll have priority notice to purchase tickets before the general public and access to events. We offer annual memberships with a wide variety of benefits. Learn more about membership.

2. Get to know the official Ruth Eckerd Hall sites

Only the official Ruth Eckerd Hall website and Ruth Eckerd Hall social media sites will have the latest and most accurate information on our upcoming events, as well as secure checkout options to purchase tickets. is SSL certified and uses https:// as a secure domain to keep your personal information safe!

Site & Socials

Recently, we’ve seen that ticket resellers will promote links online and on social media outlets to gain more exposure. Be cautious of these links - resellers go to great pains to appear credible and increase your comfort level.  When searching for “Ruth Eckerd Hall tickets”, the first sites that appear are usually discreetly noted as paid advertised sites. In most instances, our venue site will appear first beneath the advertised sites. Once clicked, DOUBLECHECK the address bar to ensure that you are on our official site.

On Facebook, for example, “Promoted Posts” and events are being created to promote third party sellers like StubHub, FanExchange and Vivid Seats, along with many others. If the link to tickets doesn’t lead you to the Ruth Eckerd Hall website or an official vendor (Ticketmaster, LiveNation, AXS, etc), your purchases may not be valid or even worse, not secure.

FB & Google

3. What can happen when you don’t buy from Ruth Eckerd Hall

When you’re searching online, your risk is greatly increased that you might purchase invalid or overpriced tickets. Listed below are just a few of the risks you take:

Concerts like Van Morrison or Steven Tyler at Ruth Eckerd Hall and Joe Jackson or The Mavericks at the Capitol Theatre end up being big targets for resellers. Often, you will pay 2 or 3 times more to them to purchase your tickets.

Tickets may have been duplicated for sale by an unscrupulous seller making any or all tickets void. If tickets aren’t purchased from the venue under your name, ultimately you may not have any claim to them and little or no recourse to get back your money.


Often, scalpers and brokers don’t have the tickets they are advertising. They will buy them AFTER you place your order.  Most likely you could have bought them directly from the venue for less.

Sometimes a reseller will withhold the seat locations. For example, they may have purchased a wheelchair space and a companion seat, but won’t notify the buyer that a wheelchair is required for that space. This ultimately leaves patrons with the choice of purchasing another seat (if they’re available), or only one person being able to stay for the performance.

Artists from all genres of entertainment are aware of this ticket scalping issue. Performers like Eric ChurchLCD Soundsystem and Lin-Manuel Miranda are fighting not only to educate their fans from third party sellers, but, to protect them too.

For more information please view our Frequently Asked Questions page and remember you can always contact us online or call the ticket office at 727.741.7400. We’ll be happy to answer your questions and assist you with any concerns.

Our mission is not only to change lives through performing arts, but to ensure you get the best seats at the best prices and receive the best service.